Appropriate vs. inappropriate compromises

- [Interviewer] So for somebody who's in that position, how do you help them to distinguish between an appropriate compromise and an inappropriate compromise? - [Interviewee] So, this is a mindset exercise. It's kind of of like a boxer going to the ring. They never think about how many punches am I going to be willing to take before I take a dive, right? So you go in ready to fight. So you're going to keep on pivoting and it's kind of like a sport, it's kind of like a sport of boxing. So what are you trying to achieve? What is the real problem here? What does success look like to you guys? Right? Asking these questions, creating discovery, discovering what you need so that you can talk about the real issue instead of kind of fixated on one term and price is just one of the terms. What if I'm selling you a product, Kwame? And instead of selling it to you at a $100, I'll sell it to you at $80. The problem is I don't…