From the course: Managing Innovation
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Brainstorming
- If most great ideas appear in the shower, shouldn't more conference rooms provide soap and towels? When faced with challenging problems it's understandable that we want to get to the answers as quickly as possible. We're under tremendous pressure to move faster, think better, produce higher revenues with higher margins, while using the fewest resources. In these crisis-like situations. The brainstorming session is the go-to tool of choice, largely because of its inviting simplicity. Get an all star team together in a room, solicit ideas from everyone and execute on the best ideas to save the day. What winds up happening more times than not is less rosy. Sitting for hours on end in a conference room gets tiring. Attention spans falter, distractions increase, boredom rises. The people selected for brainstorming don't have all the insights needed to solve the problem. The brainstorming session can get taken over by a…
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