From the course: Employee Engagement
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Brand for engagement
- If I walked into your company today and knew nothing about it, what would I learn just by standing in the lobby? In many places, the answer would be not much. I remember walking into a divisional office of a Fortune 500 company. I asked the executive I was dealing with if they had just moved in. She said, "No, they'd been there for five years." That is how boring and nondescript a work environment can be. My guess is their employee engagement levels matched. You see, every square foot of the workplace tells a story, and a story tells effects an employee's engagement level. The key is to put just as much effort into developing your internal brand as you do your external brand. Internal branding is an untapped opportunity at most companies. If you're changing to a more relationship driven culture, then you can brand that. If you're changing to a more future oriented culture, you can brand that. If you're a…
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