From the course: Marketing: Customer Segmentation
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Build a customer persona or profile
From the course: Marketing: Customer Segmentation
Build a customer persona or profile
- [Instructor] How well would someone be able to describe you after reviewing your LinkedIn profile? If you've done a thoughtful job of detailing your experiences, capabilities, skills, demographics, and goals, you've created an effective profile. A good customer persona can be used the same way. If you create a document that profiles a customer segment complete with a semi fictional character, descriptions of the roles this character has, the character's goals and challenges, some demographics, and a story that brings them to life, you've succeeded in developing a customer persona that can move your business forward. When reading through a customer persona document, you want to ask a series of questions. First, do you have a semi-fictional character description that captures the essence of your target? This is really important. The necessary components should include a name, the character's title, and this doesn't just…
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