From the course: Providing Legendary Customer Service

Build loyalty through happy customers

From the course: Providing Legendary Customer Service

Start my 1-month free trial

Build loyalty through happy customers

“

- [Announcer] This is an audio course. No need to watch. Just listen. (bright music) - [Instructor] Can you remember the last time you experienced wonderful service? Maybe it was at a restaurant or a hotel or maybe at your favorite store that you buy almost everything from. What is it about those experiences that leaves you feeling so encouraged and inspired that you just have to share the experience with someone else? Providing great customer service isn't some secret that only a few companies have figured out. It's actually a strategic process that's planned for, trained for, and put in place to help strengthen a brand. The good news is that YouTube can implement these procedures at your organization helping you keep current customers and to attract new ones. That's what I want to teach you in this course. My name is Elaine Harris. I'm a professor, author, trainer, and speaker, and I'm passionate about customer service. In this course, I'll help you understand the foundations of customer service. I'll show you how customer satisfaction works and help you understand the needs of your customers. I'll share how to identify the attributes of your customers and help you understand the cost of losing a customer. I'll uncover and clarify the expectations of your customers and give you ideas on how to exceed those expectations. Finally, I'll give you a guide to the ethics and values of great customer service. Building a strong customer service strategy doesn't have to be difficult, and it all starts here. If you're ready to dive in, then let's go.

Contents