From the course: Product Management: Building a Product Strategy
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Build support for your strategy
From the course: Product Management: Building a Product Strategy
Build support for your strategy
- One word comes to mind when I think about what it takes to build support for your product strategy. The word is evangelize. It means to be enthusiastic about something and to attempt to share that enthusiasm with others. If you're enthusiastic about your strategy and you're prepared to passionately evangelize it to your stakeholders, you're already well on your way. But just in case that's not enough, here are a few useful tips to go beyond sheer enthusiasm. It's wise to engage with your stakeholders as you craft your strategy, so make them part of the process. If they feel involved, they're much more likely to also feel ownership of the outcome. But no matter how inclusive and enthusiastic you may be, you'll likely face some headwinds. In fact, some folks may question the need for strategy in the first place. hey might ask, why not go for the opportunities that are clearly ahead of us instead of making big bets on some…
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