From the course: Growth Marketing Foundations

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Building a growth marketing team

Building a growth marketing team

From the course: Growth Marketing Foundations

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Building a growth marketing team

- When we look across traditional organizational structures, you'll often find marketing, engineering, and product all working as independent teams. And most of the time it works like this. Product defines what it is to be built, engineering builds it, and then marketing gets notified of what's being released and is expected to promote this new feature and additionally continue to drive traffic into the funnel. You have pockets of collaboration but each unit typically functions fairly independently. Additionally, you'll have many companies that organize marketers around different areas of the funnel. You might have a team that acquires new customers and a team focused on retaining existing customers or you may have marketers by channel, some responsible for email, another for social, and so on. Now, there's nothing wrong with this model at the surface. It definitely works for many companies. And don't get me wrong, it can…

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