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- Differentiate between internal and external data sources.
- Describe the three types of data analytics.
- Classify the three main categories of marketing data.
- Give an example of each of the three types of marketing goals.
- Recognize the strengths of different visualization tools.
- Identify a benefit of having a solid reporting infrastructure.
Skill Level Beginner
- As you run your marketing campaigns, your organization is generating a ton of data, and that data can tell you a lot about your customers, from the messaging they respond to, also where they're likely to buy and even when they shop. Now it's one thing to capture this data, but the power lies in how you process, analyze, and generate insights from your marketing efforts, and that's exactly what this course is about. My name is John David Ariansen and I'm the Co-founder of Silvertone Analytics. In my job, I help businesses better understand and make use of their data, and in this course, I want to share how you can use marketing data to supercharge your business. I'll share the basics of analytics' best practices, like data governance and how to make data-informed decisions. Then I'll show you how you can track your marketing data effectively so you have a rich set of data that you can mine for insights. By the end of this course, you'll be ready to leverage your marketing data to make better decisions and close more deals, so if you're ready, let's go.