From the course: Consulting Foundations: Building Your Brand
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Choose your brand channels to reach your target audience
From the course: Consulting Foundations: Building Your Brand
Choose your brand channels to reach your target audience
- It doesn't matter how good your message is if you're not getting in front of your influencers and buyers. But there are so many different channels to use. You can write articles for a publication, speak at industry events, start a podcast, get involved with a trade association, hire a PR firm, advertise on LinkedIn, Facebook, or Google, tweet, blog, create webinars, videos, courses, there's always something you're not doing and it's easy to feel like you're not investing in the right things or like you should be doing more. And that's not productive, it just makes you feel bad. You don't have to do them all. All you need to do is find a way to generate enough leads to provide a steady flow of business and achieve your business goals. If you're just getting started with your brand, you can be overwhelmed. Brand building can be a full-time job and cost a fortune. Plan to spend no more than 1/3 of your time on brand building and selling activities. Determine how much money you're able…
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