From the course: Social Selling: Reaching Prospects
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Choosing other topics that add value
From the course: Social Selling: Reaching Prospects
Choosing other topics that add value
- Sometimes the odds are against you. Sometimes you can't find any commonalities. Sometimes you can't find any information on the prospect and from time to time, they simply don't exist on any social media platform, professional or personal. Equally, sometimes your network won't know anything about your prospect either. So what do you do when a prospect, other than their name and title, is totally unknown? Well, all we can do is prepare for more eventualities and do more research around the prospect rather than on them specifically. Make sure you know about their company. Maybe you spotted that they just opened a new office or they launched a new product, or they operate in a certain market that you know about, or the directors came from another business together. Or second, you know about their sector that they operate within. Maybe there's been growth in the area, or shrink in the area. How has current affairs…
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