From the course: Introduction to Business Analytics (2020)

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Combining data sources

Combining data sources

From the course: Introduction to Business Analytics (2020)

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Combining data sources

- Diving deep into one data source can provide you with some valuable insights, but combining data sources can take your analysis to the next level. This is like the difference between a two-dimensional sketch and a three-dimensional model. First, there are certain types of analysis like margin analysis that require you to combine multiple data sources. In order for you to calculate your organization's total margin, you need to combine sales data with cost data. Second, there are types of analysis that can compliment each other to help you uncover interesting trends that are not really easy to digest. Let me show you how this can work. If you're doing a good job at understanding your sales trends, you should have a pretty good idea of how each of your main types or categories of products are doing. Say that along with doing a great job of collecting sales data you're also collecting demographic data on your…

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