From the course: Navigating Environmental Sustainability: A Guide for Leaders
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Communicate around sustainability and climate issues internally
From the course: Navigating Environmental Sustainability: A Guide for Leaders
Communicate around sustainability and climate issues internally
- And it's so important that when we're going to align our climate action work with our business, that we also speak about sustainability in the language that your business already uses. So at Microsoft, we're a technology and engineering company, so we work really hard to ensure that when we're talking about sustainability, when we're framing issues around sustainability, the risks and the opportunities, that we do that in a very quantitative framework. A quantitative framework that's driven by the science, and motivated and implemented through the principles of engineering. Other organizations might be different. Marketing organizations speak a different language than engineering groups with inside a technology company. And it's okay to couch the issues in the same language that your organization already uses. We want to ensure that sustainability is integrated and taken up easily and naturally. And the language that we use…
Contents
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Business climate risk and opportunity2m 56s
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Focus on your organization’s special assets and powers3m 35s
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Align climate action with your business model2m 18s
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Communicate around sustainability and climate issues internally2m 13s
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Engage effectively with key stakeholders2m 16s
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Balance climate with other business priorities2m 8s
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