From the course: Organization Communication

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Communication feedback

Communication feedback

From the course: Organization Communication

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Communication feedback

- Feedback is a message about the original message, it takes one-way communication and turns it into two-way communication. There are dangers with one-way communication. One of those dangers is misunderstanding. A manager tells an employee to do a certain task but then rushes off to a meeting. The employee without a chance to clarify misunderstands the task, does it wrong and creates all sorts of problems. Another danger with one-way communication is low morale. A team is told they have to move to a new location and are given no input into the decision, they feel unvalued and morale sinks. Market alignment can go haywire when companies rely on one-way communication to customers. A company could decide to offer a new product without getting feedback from its consumer base, millions of research and development dollars later the project gets scrapped because customers aren't interested. You want to build opportunities for…

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