From the course: Organization Communication
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Communication is vital
- Think of organizational communication as all of the interactions necessary to get a group to accomplish a desired result. When communication is effective, everyone is on the same page. People buy into the vision, the right people have the right information to make the right decisions, it's awesome. But, when communication fails, pfft, well that can get ugly. Even if your company has great products and services and talented employees with a strong work ethic, weak organizational communication can undermine all of that. Many researchers argue that communication failure is at least partially responsible for all organizational flops. That's a bold claim, right? But think of the last organizational failure that happened in your company. If you trace back the various reasons for failure of an initiative, I bet you'll find some communication mishaps were part of the problem, and communication-related failures can be costly.…
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