From the course: Developing a Competitive Strategy
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Competing through innovation
From the course: Developing a Competitive Strategy
Competing through innovation
- Apple, Pixar, Google, 3M, P&G are some of the companies with a track record of ongoing innovation spanning years and sometimes decades. Think about Apple under Steve Jobs. Jobs single-handedly transformed several industries in quick succession. PCs, music selling and distribution, mobile communications, and video games to name just a few. Innovation refers to the creation of a technology, a product, a service, a process, or even an entire business model that is new and potentially superior. I say potentially superior because the value of an innovation may not become evident until years later. Take Corning's Gorilla Glass. Corning had invented the tough, extremely scratch resistant glass in the 1960s. However, decades later, it was only when Steve Jobs came looking for such a glass for the iPhone that this innovation found a valuable use. Opportunities for innovation exist in almost anything and everything that a company does. Look at for example genetic engineering, a technological…
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