From the course: High-Stakes Communication

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Connect with individual stakeholders

Connect with individual stakeholders

From the course: High-Stakes Communication

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Connect with individual stakeholders

- Years ago in New York City, I had a meeting with an investment banker I will never forget. I'd done my research, I knew this guy was a direct communicator who did not waste time. I also called his work phone after hours so I knew what his voice sounded like. Now I know that sounds creepy, but back then there was no such thing as caller ID. And his voicemail was, "This is Tom, speak." Listening to that, I knew clearly I had to be assertive, and I had to get to the point. The next morning, 15 minutes past our meeting start time, his assistant opened the door, rolled her eyes at me, and said, "Good luck!" I approached his desk as he shouted into the phone, "I told you to sell not buy, you idiot!" (mimics phone slamming) Slamming the phone down, he turned, looked at me, and said, "Yes?" I shoved my hand at him assertively, and said I'm here to show you how to transform those idiots. That story is about finding the best way to connect with your stakeholders when the stakes are high, even…

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