From the course: Marketing: Customer Segmentation
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Continue learning customer segmentation
From the course: Marketing: Customer Segmentation
Continue learning customer segmentation
- [Doug] You now have the tools and training to dive deep and understand which of your customers are the most profitable for your organization and how to select new targets. This will help you with more efficient deployment of your people and budgets. Companies that do customer segmentation well have learned that they can create customized marketing and sales programs, add or enhance features to existing products, prioritize new product and service development projects, and gain greater share of wallet from their existing customers. In the Exercise Files, I've included the names of some books and articles where you can explore this topic more deeply. In most cases, you'll have the customer information you'll need to complete the segmentation work within your company records, so you can already get started. I've covered the tools you need to do the assessments and the analysis, but there's also a lot of fun to be had as…
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