From the course: Marketing Your Side Hustle
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Copywriting for results
- Just as an origin story can be told in a number of ways, so too can an offer or an email newsletter or really any kind of communication. Remember, in marketing, your goal is to persuade. You're not an unbiased party. You're trying to sell something. Don't lose sight of the goal. Effective copy that will motivate potential customers or clients to take action is highly valuable. Learning this skill or improving it is almost always a good investment of your time. Now you don't learn this type of writing in school, but with a bit of practice, it's not too hard to pick up. Here are eight tips that may help. Number one, write to a person, not a group. Always keep your ideal customer in mind. Talk directly to that person. Pretend there is no one else in the world. Number two, have a purpose for every word. In good copywriting, nothing is superfluous. Every fact and every bullet point is there for a reason. Write multiple…
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