From the course: Social Media Marketing Trends

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Counteracting misinformation on social media

Counteracting misinformation on social media

From the course: Social Media Marketing Trends

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Counteracting misinformation on social media

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(funky music) - [Instructor] You've likely encountered fake news on social media whether you're aware of it or not. This information often looks and sounds like a legitimate news story or video even though it's completely false or misleading with an ulterior motive. Unfortunately, misinformation is a widespread problem across social media, reaching more people than ever before, as there aren't enough safeguards and regulations to halt its spread. Plus many consumers haven't received an updated media literacy education to account for the numerous modern techniques bad actors use to distribute this information. Your organization isn't exempt from being a target of misinformation either, as companies ranging from Coca-Cola to Pfizer have experienced it firsthand. It's important to help protect your company's reputation by identifying and addressing false rumors and accusations shared on social media. To do this,…

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