From the course: High-Stakes Communication
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Craft key messages
- You've probably heard the expression, "By failing to prepare, you are preparing to fail." I'm sure you prepare for your regular presentations and meetings. And you probably outline a few key points you want to communicate. All of that is great. But you've got to prepare differently for high-stakes moments, because they're unpredictable. You may not know how you'll feel or what you'll be thinking in that moment. To be successful, you have to prepare clear and persuasive messages. Let's say I want to convince an auditorium of high school students to eat more bananas. Silly, I know. Just stay with me. But this is actually a high-stakes moment, because I am presenting to a bunch of teenagers. And I remember high school. It takes careful preparation for moments like this, and I've got to know my messaging. Here's how. Use four specific questions to transform your key messages from good to great. First, ask, what? What are the top three things these stakeholders need to hear? Since our…
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