From the course: Start a Side Hustle

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Create a purchase workflow

Create a purchase workflow

From the course: Start a Side Hustle

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Create a purchase workflow

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- When you as a customer make an online purchase, you usually go through a series of steps. Most of which are fairly intuitive. When you're the one selling something, however, the process is reversed. You need to create the steps that your customer or client needs to go through and you want to make it as simple as possible. Some research suggests that 40% of purchases are abandoned before completion. There's a tool that will help you figure out everything you need to do. That tool is called a workflow. There are different kinds of workflows, but for our purposes, a purchase workflow is a way to think logically through each part of the checkout process from the perspective of a customer. That last part is key. You want to think from the perspective of a potential customer, not just your perspective. So let's say you're selling artisanal dog treats. I recently did a story on this. The business is doing incredibly well. You built a really simple website, maybe even just a one-pager. At…

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