From the course: Marketing Your Side Hustle

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Create a strong About page

Create a strong About page

From the course: Marketing Your Side Hustle

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Create a strong About page

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- Let's talk about making a strong About page. It's another easy, yet important component in your messaging and marketing arsenal. The home page is the most important page on your website, but the About page is a close second. Whenever I visit a website for anything other than a massive corporation, I always want to know, who is behind this site, brand and business? What story do they have to tell? And, let's be honest, I also wonder, why should I care? Or alternatively, what's in it for me? Is this worth my time? Hey, don't judge me, this is how most people think when visiting random websites offering something for sale. And most likely you do it too. So for your About page, it's really important to capture the opportunity to build a relationship with prospective customers. Here's what a good About page does. It clearly communicates who you are, both visually and with words. It demonstrates qualifications and relevant…

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