From the course: Tips for Learner Engagement (2019)

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Create your L&D brand

Create your L&D brand

From the course: Tips for Learner Engagement (2019)

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Create your L&D brand

(upbeat drum music) - Take a moment to think of some brands you recognize from your childhood, like your favorite cereal or a specific block of Saturday morning cartoons. It could be a piece of apparel, a game system, some kind of a toy. (happy music) You're probably thinking of the jingle that went along with it, right? Or even the tagline or slogan. If I let you sit with that brand, that memory, long enough, you're also likely to recall the emotions that you associate with those brands, like this brand made you feel really happy, this one was exciting, guess what? Boring is a brand, too. But learning doesn't have to be boring. Setting up a learning strategy is a logical starting point. After all, you can't drive culture if you don't know where you're going. That's where brand comes in. Build a brand that's going to resonate with your employees, and let's be clear, as a learning professional, you're selling…

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