From the course: Tips for Learner Engagement (2019)
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Create your L&D brand
From the course: Tips for Learner Engagement (2019)
Create your L&D brand
(upbeat drum music) - Take a moment to think of some brands you recognize from your childhood, like your favorite cereal or a specific block of Saturday morning cartoons. It could be a piece of apparel, a game system, some kind of a toy. (happy music) You're probably thinking of the jingle that went along with it, right? Or even the tagline or slogan. If I let you sit with that brand, that memory, long enough, you're also likely to recall the emotions that you associate with those brands, like this brand made you feel really happy, this one was exciting, guess what? Boring is a brand, too. But learning doesn't have to be boring. Setting up a learning strategy is a logical starting point. After all, you can't drive culture if you don't know where you're going. That's where brand comes in. Build a brand that's going to resonate with your employees, and let's be clear, as a learning professional, you're selling…
Contents
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What is learner engagement in the real world?1m 49s
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Defining the boom moment4m 23s
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Be a strategic learning advisor to the business4m 19s
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Create your L&D brand2m 39s
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Break down the wall between teams3m 24s
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Show support to your managers3m 41s
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Create learning athletes2m 32s
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Stack your tech2m 29s
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Get face-to-face with a desk drop2m 6s
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Refuel, recharge, and refresh your mind5m 19s
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Challenge to create the boom moments1m 14s
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