From the course: Launching Your Creative Business
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Creating visibility with free content
From the course: Launching Your Creative Business
Creating visibility with free content
- As a new business, you'll need to work hard to raise your visibility in a busy marketplace. One way to do that is to offer free relevant content. You want to establish your expertise. So that might be through public speaking or giving webinars or being on podcasts, doing an online course, writing an ebook, or maybe a white paper and maybe blogging or being a guest blogger. When you offer relevant content, you can build your brand and connect your business in the minds of prospective customers with excellence and leadership in your industry. You can show off your expertise and you can become an influencer. Or perhaps you want to make sure people know you for a particular niche within your creative industry. One thing about becoming a content expert in your field is that you can meet prospective customers and possible vendors, staff, and other partners at a wide range of events. Anything that shortens that sales cycle we…
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