From the course: Organization Communication
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Crisis communication
- A crisis is a unique context that I hope you never face, but if a crisis were to happen in your organization, I want you to be ready with great communication strategy. A crisis is any unforeseen event that can damage your company's performance and reputation. Are you prepared for a product failure that creates tons of backlash? How would you handle a viral video of an employee driving a company vehicle while intoxicated? How about a major security breach? A discrimination claim against your CEO? We need to be ready for the unpredictable. Spend a few moments now making a list of the 10 or 20 most likely crisis in your business. Brainstorm economic, informational, physical, human resources, reputational and even natural disaster possibilities, then walk through our list of seven key questions. Determine all of the stakeholders. Employees, victims, families, local and regulatory officials, the media. Choose the best sender.…
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