From the course: Agile Marketing Foundations
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Data-first marketing
- Marketing creates value where value once didn't exist. It has the ability to move mountains and markets at the same time. This notion of leveraging your data to drive greater value is not hyperbole. Data can actually transform your marketing performance and marketing's position within your organization. But we need agile marketing in place to empower the data. Being a data-first marketer means moving fast, don't let trivial matters deter you from moving the ball down the field and getting things done. Being a data-first marketer means showing and growing business impact. If you don't have a clear line of sight between marketing output and the related business outcomes, maybe you should examine whether the initiative even belongs in your marketing mix. Being a data-first marketer means finding insights and putting those to work. Data for the sake of data is nor what we're discussing in this course. With agile…
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