From the course: Introduction to Business Analytics (2020)

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Data-informed decision-making

Data-informed decision-making

From the course: Introduction to Business Analytics (2020)

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Data-informed decision-making

- Decision-making is as much an art as it is an science. The truth is you'll never have all the facts but your job is to make the best possible decision with resources that are afforded to you at the time. One of the most valuable resources to aid in your decision-making process is data. In this video, I wanted to share both the opportunities and the challenges that data can provide you in your decision-making process. Data can help you uncover and understand trends within your organization. Identifying these trends early enough gives you an opportunity to pivot, to exacerbate positive trends and really diminish negative trends. Some of the trends that you can uncover with data include sales growth, high costs, high impact marketing campaigns, just to name a few. Imagine if you caught the data point that your costs have increased before you put out a new product on the marketplace. This would give you an opportunity to…

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