From the course: Introduction to Business Analytics (2020)
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Data silos
- There is a ton of value in combining your data sources, but unfortunately this can be quite a challenge. Especially if you work in a large organization that has many departments that are scattered all across the globe. This data disconnect is often called a data silo. Oftentimes these organizations will have some sort of center of excellence that tries to wrangle all the different organizations' data into a singular usable format, but this is a huge task. Even if you work for a smaller organization, this task is still challenging. You need to find a way to join data sources together which requires a common field that exists in both data sets. This common field is often called a unique identifier, and it enables you to see specific customer patterns across multiple data sources. For example, I had a consulting client who was struggling to combine sales and demographic data as they were interested in finding regional sales…
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