From the course: Introduction to Business Analytics (2020)
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Data tracking tools
From the course: Introduction to Business Analytics (2020)
Data tracking tools
- Data governance, or tracking the right metrics, is the first step in using data to better inform your decision-making process. In this video, I'll outline tools that will make tracking easy. Now, there are four main types of data that you should be aware of. The first is sales data. This can be processed and tracked using tools like Square and Stripe. These tools are great because they give you the ability to download purchase history directly into Excel. In this format, you can manipulate the data and uncover the underlying trends. Next is cost data, and this can be tracked in Excel for small organizations. But more complex organizations may want to use accounting tools like QuickBooks. Thirdly, you have marketing data. This can be tracked very effectively through Google Analytics. Google Analytics can track to goal conversions, website traffic, demographics, and so much more. These data points can really help…
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