From the course: Consulting Foundations: Building Your Brand
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Define your unique positioning
From the course: Consulting Foundations: Building Your Brand
Define your unique positioning
- One of the hardest things to do when starting out as an independent consultant or professional services provider is defining your brand. A good place to start is with positioning. Positioning is where you fit relative to your target client's other options. If you weren't available for a project, what other solutions would your prospect consider? For example, early in my career, I positioned myself as a marketing strategist for software companies. My clients had a few key options other than working with me. They could hire a marketing agency, they could work with a big strategy consulting firm, or they could develop strategy internally without hiring any outsiders. Each of these options has advantages and disadvantages relative to working with me, a solo practitioner. There are definitely cases where a client only needed lots of marketing muscle in which case a marketing agency could be a good option or if they had their marketing strategy fleshed out and just needed execution, they…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.