A Design Thinking Approach to Putting the Customer First
With Big Think
Liked by 6,351 users
Duration: 27m
Skill level: Intermediate
Released: 5/31/2019
Course details
The success of a product or service goes beyond the bottom line. Customer satisfaction should be the primary goal of any business. Design thinking is a tool that leading organizations use to put their customer first. In this course, leaders from companies like Procter Gamble, Spanx, and Netflix explain how to apply a design thinker’s methods to customer experience and product development. Learn how to embrace empathy, prototype early and often, differentiate your product, and appreciate failure. Plus, get tips to incorporate design thinking into your everyday life.
This course includes videos from:
A.G. Lafley, president and CEO of Procter Gamble
Tim Brown, CEO of IDEO.org and a leading voice on the value of design thinking
Sara Blakely, founder and owner of Spanx
Todd Yellin, vice president of product innovation at Netflix
Matt Dixon, global head of salesforce effectiveness at Korn/Ferry International
Note: This course was produced by Big Think. We are pleased to host this content in our library.
Skills you’ll gain
Meet the instructor
Learner reviews
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Rt. Ann Mbaabu (PHF)
Rt. Ann Mbaabu (PHF)
Strategic Business unit Leader (MBA | B Com.) | Financial Products and Services Projects Development and Coordination Expert | Socio-economic…
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Gwizdz Agnieszka
Gwizdz Agnieszka
EKA Manager at CHEP helping World Move More with Less. Green Supply Chain Expert in FMCG sector delivering innovative solution with focus on…
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Sara Watson MBA, MSN, RN
Sara Watson MBA, MSN, RN
Founder @ Unicorn Metrics LLC | Registered Nurse, MSN/MBA #Lifetime Learner #startup #making_ofa unicornOwner and CEO of Unicorn Metrics LLC. Nurse…
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 1 quiz
- Learn on the go Access on tablet and phone