From the course: Direct Mail Marketing
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Determining how much time it takes to get a return
From the course: Direct Mail Marketing
Determining how much time it takes to get a return
- [Instructor] Now we also need to determine what lists provide a higher return on investment. You know, like I've already said quite a few times, probate is on top of our list, so we will always do probate because of the return on investment that we get and, you know, once you figure out what performs well, then you begin to pour more resources into these lists. Now, you also need to determine how much time it takes to get a return. And this includes time tracking and tracking labor costs, if it's done in-house. And then you want to craft better budgets and future direct mail strategies. And when you begin to establish trends in your direct mail marketing, you will make better decisions. And I mentioned a little while ago that we have a marketing assistant, a friend of my wife's from college. And I was starting to figure out that it's taking her like three times as long to pull the data for our probates and other…
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