From the course: Scaling Your Small Business

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Discover your ideal customer

Discover your ideal customer

From the course: Scaling Your Small Business

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Discover your ideal customer

- In the beginning of your start-up, a great deal of your effort is about customer discovery, figuring out who makes an ideal customer for your business. Well now you have customers and now it's time to actually narrow your focus on who makes an ideal customer. Now I'm sure you've discovered that there are some more ideal than others. They love you makes them a great ideal customer. They are profitable. They want to buy more. These are all things that you need to start to understand. In fact, customer discovery never really ends. It's something that you're going to do continuously. But now that you have customers, you need to start thinking about segmenting them. Discover all you can about them, and behavior is much more important than pure demographics. You need to understand why they buy from you, how they buy from you, how and why they share information about your business. So in your discovery phase, do you have personas, very specific types of customers that you can thoroughly…

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