From the course: The 52 Best Sales Prospecting Tips

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Don’t underestimate introducers

Don’t underestimate introducers

From the course: The 52 Best Sales Prospecting Tips

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Don’t underestimate introducers

- To those of us that don't have inbound leads and rely on outbound sales techniques like cold calling, emailing, attending networking events, attending conferences, and so on, an inbound lead is music to our ears. It's one of those treats in life that you don't see coming, like finding money in some old jeans or someone buying you dinner. But whilst these things may seem uncontrollable, rare, and something that you just can't create yourself, it's actually very possible to build a referral machine so powerful that you can turn your outbound sales job into an inbound sales job and never have to make a cold call or a cold email again. Now, I've mentioned the power of referrals in the past, but having a network of introducers is going one step further. This is building a network of referrers that are working without you having to ask them. You don't have to say, "Do you know anyone that could benefit from my product or…

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