From the course: Direct Mail Marketing
Join today to access over 22,600 courses taught by industry experts.
Effectively reaching people with postcards and yellow letters
From the course: Direct Mail Marketing
Effectively reaching people with postcards and yellow letters
- [Instructor] Now, let's review the different types of direct mail correspondence starting with postcards. Postcards are a very simple and inexpensive way to reach many people. There's no stuffing of envelopes, so it's very time efficient and it's also very easy to mass produce. Your message is quick and to the point, however, the downside to postcards is that typically they do get the lowest response rates. Now, if you do postcards, then I would recommend being as creative as possible because obviously you want it to stand out before somebody throws it in the trash. So, use a different colors and again, make your message quick and to the point. Alright, next we have yellow letters and yellow letters are basically handwritten letters that are on a yellow ruled paper. They are designed to be very non-confrontational and they have one of the highest response rates, so that's why they're very popular with real estate…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.