From the course: Social Media Marketing Trends

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Encouraging healthier social media usage

Encouraging healthier social media usage

From the course: Social Media Marketing Trends

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Encouraging healthier social media usage

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(bright music) - [Instructor] There's an old saying that there's two sides to every coin, and social media is no exception. As a communication channel, social media has many upsides. Like its ability to connect people, give everyone an opportunity to be heard, and provides businesses with a means of fostering better relationships with their customers. On the flip side, social media can be weaponized to spread misinformation and even hate leading to civil unrest, election interference, and more. Plus it's been proven to be addictive as 10% of people in the US are addicted to these platforms according to research from California State University. So as a business, it's up to your team to use social media in a responsible manner on behalf of the organization and encourage others to do the same by leading as an example. One way to do so, which some companies are embracing, is actually using social media to communicate…

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