From the course: Introduction to Business Analytics (2020)

Empower your business through analytics

From the course: Introduction to Business Analytics (2020)

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Empower your business through analytics

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- Do you have the good understanding of all the information that is flowing across your organization? Every department has data, from sales to marketing, and even HR, but the important question is, what are you doing with all this data? This is where analytics comes into play. Data analytics is the process of how you mine, model, and extract data to generate powerful insights that can help your business find efficiencies, uncover opportunities, and solve problems you didn't even know you had. My name is John David Ariansen, and I'm the co-founder at Silvertone Analytics. In my job, I help businesses better understand and make use of their data. And in this course, I want to share how analytics can supercharge your business. I'll share the fundamentals of analytics, from things like data governance and making data-informed decisions, then I'll show you how to understand the value of your data sources, and how to track that data. Ultimately, you'll learn what data you should really be paying attention to. By the end of this course, you'll be ready to leverage your data to transform your business. So if you're ready, let's go.

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