From the course: Marketing Your Side Hustle
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Encouraging referrals and using incentives
From the course: Marketing Your Side Hustle
Encouraging referrals and using incentives
- Where can you find the most active, efficient, and relevant people to evangelize on your behalf? Sometimes even for free. The answer is they're right in front of you. Your existing, active, and happy customers. Generally speaking, most people like to be helpful. They like to connect their friends and peer network with resources that could benefit them. So this group, your current customers or clients, are the most likely candidates to eagerly bring more business your way. Your true fans want to promote your products and services. They've been helped by those products and services. Their lives are better because of them. Here's an email I received from a member Side Hustle Society, a membership community I created. This person wrote me and said: Hey Chris, I want to tell people about the Society. In fact, I've already started, but I'd like to it more. Is there some kind of affiliate program? Would be cool if I could…
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