From the course: Growth Marketing Foundations
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Evaluating product-market fit
From the course: Growth Marketing Foundations
Evaluating product-market fit
- Product-market fit is when your product satisfies the market. It may not even be profitable, but the consumer wants it. Product-market fit is about finding those customers who are desperate for what you have. And if you don't achieve this fit, you'll never really unlock growth. People often work so hard to build something and they want product-market fit so badly that they'll ignore anything that suggests otherwise. Truth is, it's okay if you don't quite have product-market fit just yet. Most products go through many iterations before finding the fit that just clicks, but you must constantly be seeking it. Until you achieve product-market fit, you'll really remain in that introduction phase of the product life cycle. Some companies spend weeks there, others years. Until growth is unlocked, focus on figuring out the fit. You'll see plenty of clues that product-market fit isn't happening. You see, customers won't quite…
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