From the course: Creating Powerful Sales Proposals
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Excel by breaking through resistance
From the course: Creating Powerful Sales Proposals
Excel by breaking through resistance
- Let's get back to our cupcake example. What is an objection for someone not moving forward on a cupcake? Well, they could be on a diet, right? Or they could be gluten-free or vegan. Well, now we need to make gluten-free and vegan friendly cupcakes to overcome that objection. Why limit the ability for someone to move forward on your sale if it isn't that hard to make the cupcake with gluten-free or vegan ingredients? We can easily overcome those objections. Now the last core component of this is using what we call hot buttons. People buy for their reasons, not your reasons. Back to creator syndrome. When you built or made the product or service, you most likely made it because you couldn't find it somewhere out in the world. You made it for yourself, which is great. Then you started improving and adding a bunch of things to it, which is also great. Until it comes to the point where you forget that people are…
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