From the course: Launching Your Creative Business

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Experts in your corner

Experts in your corner

From the course: Launching Your Creative Business

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Experts in your corner

- As a business owner you have a lot of weight on your shoulders. You are ultimately in charge of everything, from sales and marketing to product and service delivery. Not to mention getting the copier fixed and being sure there's enough coffee for everyone. So it's useful to have advisors you can count on for their wisdom and support. You may want to have a formal board of directors, or you might just need an informal advisory group. Whichever path you choose, it's important to find people with different leadership skills than you have, with different circles of contacts and influence, and different viewpoints. You want to be sure that as a whole, both your staff team or your contractor team and your leadership team are well-rounded and can bring you needed insights. Especially during your launch phase, when you'll be laser focused on getting the workflow moving, and dealing with day-to-day issues. I've found it extremely…

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