From the course: Growth Marketing Foundations

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Failure and maintaining a positive outlook

Failure and maintaining a positive outlook

From the course: Growth Marketing Foundations

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Failure and maintaining a positive outlook

- It's inevitable at some point that a growth strategy will fail, and how you handle that failure is really important. It can be really easy to sweep a failure under the rug, chalk it up to a series of bad decisions, and move on. But learning from the failure is a top priority. There's really no excuse not to learn. Not only do you learn from your mistakes, but you'll also get better at recognizing the warning signs before failure happens. To get you thinking about how to approach failure, let's look at some common reasons things fail. Now, one that I see very often is that the data was misinterpreted. Growth marketing is all about executing based on data, and the data is the roadmap. If you've got a bad set of numbers or an incorrect correlation, your map will send you in the wrong direction, so take time to double check your data and remember that correlation does not imply causation. Another common point of failure…

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