From the course: Creating a Culture of Collaboration
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Find your next collaboration
From the course: Creating a Culture of Collaboration
Find your next collaboration
- Adidas and IKEA. Doritos and Taco Bell. Blue Apron and Airbnb. Each of these collaborations has translated into lucrative partnerships with mutual benefits. By collaborating with a complementary partner, each expanded it's brand reach and deepened customer insights. Like these examples, the right collaboration can offer your organization valuable intellectual property, new customers, or expertise in an area where your business is lacking. To identify collaborations that are on strategy for you business, let's try a technique known as within, adjacent, and beyond. Now with your team, start by specifying the goal of your collaboration. For example, find partners to expand our loyalty program. Now, list the players within your own company and industry including your competition that could help you achieve that goal. Collaborating with a competitor does sound a little crazy but Clorox and Proctor and Gamble have proven…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.