From the course: Social Selling: Reaching Prospects

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Finding commonalities

Finding commonalities

From the course: Social Selling: Reaching Prospects

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Finding commonalities

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- A major part of the social selling strategy is knowing what you're going to say when you're actually in front of the prospect. We're investing all of this time, pulling all of these favors and spending all of this money on reaching our prospects. But how can we build a meaningful relationship with them once we're successfully talking to them? We need to find a commonality to use as a bridge between us. So, what you're not just going to be, is a salesman trying to flog them your product. You're someone who could realistically be a friend, who also happens to have a product they may or may not need. Since the dawn of time, we as humans have operated in tribes. When someone is in our tribe, we have a subconscious, almost caveman instinct to want to cooperate with them and help them in any way we can. So, if you can join your prospect's tribe, the sales process will be much easier and they can even help you sell to their…

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