From the course: Marketing Your Side Hustle
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Five ways to create urgency
- Any successful marketing effort doesn't just show people why they need what you're selling, it also shows them why they need it now. No matter how good your product is, if people don't feel compelled to drop everything and purchase, you'll be at risk of them saying to themselves, "Hmm, that looks interesting. "Maybe one day I'll do something about it." That's not the response you want. You want them to say, "That looks incredible. And I have to have it right now because." The reason could be any number of things. So you can fill in the blank after the because. The point is, urgency matters. So here's a couple ideas to ensure that your call to action feels as urgent as possible. Number one, use words like now and today in your call to action. Even if the offer will never change and never sell out, urgent language will spur your customers into action. Number two, if you want your customers to act quickly, purchase…
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