From the course: Social Media Marketing Trends

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Gen Z impacts the industry

Gen Z impacts the industry

From the course: Social Media Marketing Trends

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Gen Z impacts the industry

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(upbeat music) - Born after 1996 and on the cusp of adulthood Gen Z are the most active generation on social media. And will have a lasting impact on how this medium is used for the long-term. While there isn't a set of characteristics that solely defined this age group. There are shared patterns in terms of how this diverse generation uses social media. Marketers should pay attention to these patterns and test whether they are the right investments for their organization. A big behavioral pattern to follow is Gen Z preference to communicate on social media privately through messaging and groups, as opposed to publicly like previous generations. To dive into this further, let's hear from Chase Buckle, head of Global Trends at Global Web Trends or GWI. Which is a market research firm that analyzes consumer insights online. (upbeat music) - There's clearly a time and a place for public versus private content sharing…

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