From the course: The 52 Best Sales Prospecting Tips

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Give them options

Give them options

From the course: The 52 Best Sales Prospecting Tips

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Give them options

“

- This week I want to talk to you about a really simple sales trick, which might just be the oldest trick in the book, but it's still used today to incredible effect. It's used by some of the biggest organizations on the planet, right down to your local cinema. So here it is. If you had a product, doesn't matter what it is, it could be cars, watches, haircuts, mobile phones, laptops, houses, anything. And I asked you if you wanted to buy it, it's a yes or no question. How well I present it, whether it fits your needs and the price will all sway how likely you say yes, but ultimately, it's one or the other. Now, what if I give you two options, A and B? They differ on price, functionality, size, whatever, but they're different variations of a similar thing. Then it becomes an option of A or B, less yes or no. So immediately you've increased the likelihood of the sale through simple psychology. And you've offered a wider…

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