From the course: When Negotiation's about More than Money: How to Negotiate (Almost) Anything

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Go for that higher price

Go for that higher price

From the course: When Negotiation's about More than Money: How to Negotiate (Almost) Anything

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Go for that higher price

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- First thing I want to say about selling is go for that higher price. If you don't ask, you don't get. So who knows every now and then you might be able to get a really good price. And if you're not sure what price you can get, you have to go for the higher end. The top end, really. I'll give you a little example. I was asked to speak at a conference in Las Vegas. Now how much will they pay me to do this talk in Las Vegas, 45 minutes in front of 300 people? I have no idea. It could be anything from $500 to $20,000. I have no idea. So I'm selling this talk. What price should I ask for? And obviously it be best if I can get them to open first. 'Cause they might give me a surprise and they might be offering me quite a lot of money. But if I've got to quote a price, and as a seller I usually do, what am I going to quote them? The answer is, if I say I'll do it for a thousand dollars they're not going to go, no, we…

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