From the course: How to Protect Business Profits in a Financial Downturn

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Going forward

Going forward

From the course: How to Protect Business Profits in a Financial Downturn

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Going forward

- Thank you for watching this course about recession-proof small business. I hope that you found the information here useful, and I want to leave you with just a few key takeaway thoughts. First, you never go broke by making a profit. It's important to buy low and sell high and always have cash flow in your business. In a recession, cash is king. And the only way a company fails is if it runs out of cash. This is why it's important to cut costs where possible and to be thoughtful with the expenses that you have. You want to be looking for returns on investment, for ROI, and make sure that every dollar you invest has a positive return. Also, you want to be sure to limit the liability you have in your business and not pour in money you can't afford to lose that won't have a positive return. You need to be targeting those companies that might be recession-proof. They could be in a few different industries like healthcare…

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