From the course: Growth Marketing Foundations
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Growth loop examples
- Driving growth is what we're after, and growth loops provide a sustainable way to put some of that growth on autopilot. Growth loops give us that ability, and then we can use them to pull levers across all of our business areas. They're useful creating new users, bringing back old users, or even improving your retention. I want to share with you some examples to unlock just how valuable loops can be. Now when hotmail.com, a free email service, was launched in 1996, the founders were debating how to spread the word of their new venture. They could put ads on billboards, in magazines, or on the radio, but that would have been expensive. And those costs didn't make sense given that Hotmail was free. So they decided to put a default signature line at the bottom of every email. It read something to the effect of, "Get your free email at Hotmail," with a link back to their site. This is a loop. A user signs up, a user…
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